Remove negative narratives about your competitors from your marketing

Most companies think too much about their competitors.

The people you should be thinking the most about are your customers. As companies scale almost every company has a hard time communicating well with their customers. Mine included.

So far the best solution I have found to this problem is:

Decentralized Company Communication

I observe this is possible even for very big companies like Apple who on the whole does a fairly good job of listening to their customers and meeting their needs.

See Headphones - Airpods

Negative Narratives about your competitors will not likely be believed by your potential customers. Instead repeating these Narratives in Conversation is not likely to be perceived to be high value information and will likely be ignored.

Worse it will reduce their Trust in you.

All in all not good.

It’s a lot of wasted energy trying to keep up to date. When you pass on out of date or wrong information it reduces your customers Trust in you.

Better to put your effort into explaining better how your customers can solve the problems they care about using your product.