Remove negative narratives about your competitors from your marketing
Making negative https://interfaceware.atlassian.net/wiki/spaces/EC/pages/2103017615 about your competitors is not as powerful as telling positive stories about your own product.
Your communications system will be improved by https://interfaceware.atlassian.net/wiki/spaces/EC/pages/2777907272 such as this.
More detail
Hope this makes sense - happy to give more .