How do we measure?
Looking at my own company’s website I would say we have a lot of challenges measuring anything, we have multiple systems:
Documentation site - wordpress
API reference - untracked document
Training centre - another wordpress instance.
Confluence - starting to think about that for documentation
Powerpoints - completely untrackable.
PDF’s - not trackable.
Website stored in hubspot
Blog - in another part of the wordpress site
In other words everything is siloed and untrackable.
How can we simplify this and find symmetry? How can we get it so that all roles can track and understand how they are contributing to customer education?
To me all of these things can be represented as web pages:
Documentation, API reference, Training centre, website and blog
And even these things:
Power point and PDF’s could be replaced by website material. Perhaps one might want to password protect some things but it can be presented using HTML and CSS.