Marketing and sales is everyone's problem

Everyone in a company impacts on customer experience:

• Developers impact on the product and how it communicates to customers.

• Documentation is a huge part of communicating to customers

• Support people communicate with customers every day.

• And obviously sales and marketing people are in the thick of it.

Everyone depends on sales. It’s not a case of “it’s your side of the boat which is sinking!”

So how can we empower everyone and give visibility to what we need to do to improve communication with our prospective and current customers?