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Business model of Oura
Business model of Oura
- Eliot Muir
Owned by Eliot Muir
Jan 13, 2022
1 min read
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The business model is that these rings are quite expensive up front:
https://ouraring.com/product/heritage-silver
Then they have a subscription revenue model which is quite modest. I won’t repeat the information here since it will most likely change.
It will be interesting to see if the battery life is a continuous problem like I had for the first night.
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