Cascading Communication

Cascading communication is the practice of relying on trusted relationships throughout an organization to communicate information versus relying on mass forms of communication like sending out emails to company@interfaceware.com etc.

One-on-one communication between people with a direct person relationship - between say an immediate manager and someone who reports to them - can be a good way to communicate things which:

• Are complicated

• Have the potential to be mis-interpreted through negative narratives because the topic may cover something sensitive like holiday or expense policies

Spreading information through cascading communication allows for clarification.

If there is something important that does need to be communicated to the entire organization it is worthwhile looking at whether using cascading communication may be a more effective and safer way to communicate.

Often combining cascading communication with written communication is helpful since written communication can express some information better than only verbally expressing it.