Decentralized Company Communication

Decision making is decentralized by instead allowing the company to find its own equilibrium through natural conversation.

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Conversation is how information is distributed throughout the company.

I have only figured out how to run the company in this way recently. It took a lot of rethinking of my own core beliefs on management.

iNTERFACEWARE’s purpose is to help our customers achieve control over the flow of their data for the purpose of eliminating bottlenecks.

Our only product isIguana X which is data flow or integration engine. Our official website is at:

https://www.interfaceware.com/

We came out of healthcare but the platform is not healthcare specific - it works in any industry.

Two truths and a lie about Iguana:

President Trump uses it to read minds.
Most of the Covid test results for the NHL and NDA went through the platform
Over 90% of Irish health insurances claims go through Iguana.

Prannay manages a lot of customer facing aspects of the company. Prannay discusses our organizational growth and how the use of natural conversations within the company has helped to find our equilibrium and achieve our Thematic Goal.

Open conversations within and between teams has been crucial to understanding the Bottlenecks - old page being able to Clear the windscreen and prioritize solutions.

One thing you will notice is that we are not all the same. We don’t need to be. Our customers are pretty diverse - so it’s fine to have different people with different communication styles.

Aryn was in sales engineering and has lately taken on more of documentation role.

I don’t love to assign Labels/Brands for People but sometimes they can be helpful.

One thing I think is important is to remember is just because it the company communicates in this way it does not mean we all drink the same cultural Kool-Aid. It is not about blind obedience to one belief system, but rather it is just adopting enough beliefs around communication to be able to communicate is this way together as a company.

It it perfect? Hell no. Are we in good place relatively? Yes - looks like we are in a place to find a local maximum. See Looking for a non local maximum.

Does it mean it’s all Kumbaya? No it still makes sense to consider if the system can improved removing people who do not serve the needs of the company. See Removing unnecessary elements.

See Narratives.