Email is an important form of data

If It is one of the oldest data formats of the internet and yet still extremely important today.

We’re in the process of using IguanaX to redo our own email infra-structure. Over a decade ago under my direction we put together an email archive.

Our email archive is pretty wonky. It works but it’s held together with rubber bands and sticky tape - we have a perl script which uses the IMAP protocol to get the feed. The stream of emails is then processed so we index it with a mysql database and we keep the raw email messages on disc.

The archive is wonky in many ways but it does get a lot of things right:

  • From our CRM have hyperlinks for every contact so that can see the email history of every customer. With changing of staff over the years that’s been invaluable since more than once sales staff have had to go back and and find an old contract.

  • It allows everyone to see whats going on with a customer - who’s chatting etc.

  • We dispense with emails from sources that:

    • Are not in our CRM

    • Haven’t been emailed back

    • Are internal to the company - between staff

The things the archive get’s wrong are:

It’s always been a dream of mine to use Iguana to process our email feed and thanks to all the improvements that’s very easy to do now.

 

Related pages