Bait and switch - Chrome Browser Example

When brand and communication does not match intent.

Example

On one level Chrome is open. On another level they are closed except to economic actors with a lot of financial resources that the slap their own lipstick on the pig that is browser standards.

Open

Did you know Microsoft Edge is based on the same core Chromium browser as Chrome. This isn’t a good thing - now we are trending to a mono-culture of browser implementations.

See Mirth