Shine a Light

One of the most important things to do within a business - or your life for that matter.

A policeman sees a drunk man searching for something under a streetlight and asks what the drunk has lost.

He says he lost his keys and they both look under the streetlight together.

After a few minutes the policeman asks if he is sure he lost them here, and the drunk replies, no, and that he lost them in the park.

The policeman asks why he is searching here, and the drunk replies, "this is where the light is".

Marketing teams often weight too much on things they can measure like traffic data and passive surveys of customers rather than talking to real customers and finding out how they talk about the company.

Chicken farm - set up internet enabled thermometers and start tracking it.

The concepts site is written using a tool called Confluence which at this point has no meaningful tracking.

See What is Confluence?