Or are really talking about the fundamentals of communication processes?
Think of this way:
Strangers → Communication Process → Ideal customers
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Thought of in this way we can see things more simply.
It’s a process and the theory of constraints tells us that most likely there is one over-arching bottleneck which is limiting our throughput.
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In practice most organizations don’t look at this as an entire company process and all of this is very siloed.
Incidentally if you haven’t heard about Southpark Underpants Gnomes I have cited my sources here.