Or are really talking about the fundamentals of communication processes?
Think of this way:
Strangers → Communication Process → Ideal customers
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This is a very simple fundamental way to look at marketing. It’s a communication process which starts with people that don’t know or trust our organization, going through a communication process at the end of which we want to end up with customers who will receive value from the products and services we provide - ideal customers.
Thought of in this way we can see things more simply.
It’s a process and the theory of constraints tells us that most likely there is one over-arching bottleneck which is limiting our throughput.
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In practice most organizations don’t look at this as an entire company process and all of this is very siloed.
Incidentally if you haven’t heard about Southpark Underpants Gnomes I have cited my sources here.