Making negative Narratives about your competitors is not as powerful as telling positive stories about your own product.
Your communications system will be improved by Removing unnecessary elements.
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A common mistake most companies make is to think too much about their competitors. The people you should be thinking the most about are your customers. As companies scale almost every company has a hard time communicating well with their customers. Mine included.
So far the best solution I have found to this problem is:
How communication works at iNTERFACEWARE
I observe the following reasons why talking about your competitors negatively does not serve most companies: