In a sense Covid-19 is a gift horse to us in disguise in that gives us a wonderful opportunity to rethink about how we focus ourselves as an organization to deliver value to our customers and grow our market presence and revenue thus creating opportunity for the company and as individual members of this organization.
The most immediate way we can do this is by re-imagining how we service our customers. Look at some of the facts in front of us:
Using traditional models of ‘outside’ sales engagement means we haven’t had the resources to touch even our high value clients like Teletracking to reach all the people in that organization required to get upgrades from Iguana 4-->6 to happen.
There are many clients that we just haven’t had the resources to talk to at all.
Too many people, too separated geographically etc.
By re-thinking and optimizing how we use our time and effort to deliver value to our customers we have the opportunity to emerge out of these challenging circumstances with Covid-19 stronger than ever as an organization.
It’s all about recognizing what can be done using a team based in Toronto that is able to leverage time better, with more touch and more points of contact with our customers. Of course to do it, it does mean having clarity of thought and thinking hard about how to optimize what we do - which means change and growth - look hard at what we have always done and change that focus based on logic.