…then nothing is important.
It’s a very common problem for organizations to have long laundry lists with an overwhelming large number of competing goals. The net result with this is that:
There are too many conflicting priorities
A lot of departmental infighting occurs
Individuals work on what seems most strategic to them
Not a lot gets done.
This is why Patrick Lencioni in his book the Advantage advocates that organizations only have one Thematic Goal in a 6-12 month period. It’s forces alignment across an organization to get things done.
For more reading on this you might find this article helpful.