Making negative Narratives about your competitors is not as powerful as telling positive stories about your own product.
Your communications system will be improved by Removing unnecessary elements such as this.
More detail
Focus on your customers. Not your competitors
Most companies think too much about their competitors.
The people you should be thinking the most about are your customers. As companies scale almost every company has a hard time communicating well with their customers. Mine included.
How do communicate better with your customers? Most companies struggle with this as they grow.
So far the best solution I have found to this problem is:
How communication works at iNTERFACEWARE
I observe this is possible even for very big companies like Apple who on the whole does a fairly good job of listening to their customers and meeting their needs.
See Headphones - Airpods
Negative narratives about your competitors will not likely be believed by your customers and will reduce their trust in you.
Negative Narratives about your competitors will not likely be believed by your potential customers. Instead repeating these Narratives in Conversation is not likely to be perceived to be high value information and will likely be ignored.
Worse it will reduce their Trust in you.
All in all not good.
Your information about your competitors is often wrong or out of date.
It’s a lot of wasted energy trying to keep up to date. When you pass on out of date or wrong information it reduces your customers Trust in you.
Chances are your customers have a hard time understanding your own product
Better to put your effort into explaining better how your customers can solve the problems they care about using your product.
Hope this makes sense - happy to give more Clarification.