Remove negative narratives about your competitors from your marketing

Making negative Narratives about your competitors is not as powerful as telling positive stories about your own product.

Your communications system will be improved by these Removing unnecessary elements.

More detail

Focus on your customers. Not your competitors

Most companies think too much about their competitors.

The people you should be thinking the most about are your customers. As companies scale almost every company has a hard time communicating well with their customers. Mine included.

How do communicate better with your customers? Most companies struggle with this as they grow.

So far the best solution I have found to this problem is:

How communication works at iNTERFACEWARE

I observe this is possible even for very big companies like Apple who on the whole does a fairly good job of listening to their customers and meeting their needs.

See Headphones - Airpods

Negative narratives about your competitors will not likely be believed by your customers and will reduce their trust in you.