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titleHow do communicate better with your customers? Most companies struggle with this as they grow.

So far the best solution I have found to this problem is:

How communication works at iNTERFACEWARE

I observe this is possible even for very big companies like Apple who on the whole does a fairly good job of listening to their customers and meeting their needs.

See Headphones - Airpods

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titleChances are your customers have a hard time understanding your own product

Better to put your effort into explaining better how your customers can solve the problems they care about using your product.

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titleYou are better off just always being kind and helpful

People will remember that. For that reason I think it is reasonable to be positive and kind about products which serve similar yet different needs. SeeIntegration Tools

Hope this makes sense - happy to give more Clarification.