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I think one of the interesting things about this conversation is the realization that as writers we sometimes try to try write for imaginary ‘others’a ‘target audience’ of imaginary ‘decision makers’. Who really believes a vendor when they say their product produced a 29.33445% improvement in efficiency?

Who Does anyone really believes believe or trusts trust anyone who makes statements like that? Nice conversation with Harley Robertson and Prashanth:

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