Currently as a company we are on our way to find a local maximum which is a good thing. My role is different in that I am trying to look what we do next which means looking at unusual places.
See the Streetlight Effect.
One of the challenges looking for a non local maximum is that it can require creating a big change which like Economic Step Function it can destabilize the system for the worse.
See Reflecting Back - was the Narrative received?. See Local versus non local maximum