I don’t know Odul as much as I would like to.
He graduated in Business Administration from his studies in University. Then he started work advertising sector somehow. He was working as a copywriter for advertising agencies in the beginning. Then ended up leading the social media team in the agency working with a few big global agencies in Istanbul for over a decade.
Now I understand why he recognizes the value of keeping communication simple - see Short emails are better.
He is also very kind. Puff and Yellowfin have always been well cared for when he has come.