","type":"text","marks":[{"type":"code"}]},{"text":" tag should be meaningful, concise, and include relevant keywords towards the beginning. Each page should have a unique title that accurately reflects its content.","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Meta Descriptions","type":"text","marks":[{"type":"strong"}]},{"text":": Though not a direct ranking factor, meta descriptions (","type":"text"},{"text":"<meta name=\"description\" ... />","type":"text","marks":[{"type":"code"}]},{"text":") can influence click-through rates. They should be compelling, contain key phrases, and accurately summarize the page content.","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Proper Use of Heading Tags","type":"text","marks":[{"type":"strong"}]},{"text":": Organize content using heading tags (","type":"text"},{"text":"<h1>","type":"text","marks":[{"type":"code"}]},{"text":", ","type":"text"},{"text":"<h2>","type":"text","marks":[{"type":"code"}]},{"text":", ","type":"text"},{"text":"<h3>","type":"text","marks":[{"type":"code"}]},{"text":", etc.) to structure your content hierarchically. The ","type":"text"},{"text":"<h1>","type":"text","marks":[{"type":"code"}]},{"text":" tag should be used for the main title of the page and should include the primary keyword.","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Alt Text for Images","type":"text","marks":[{"type":"strong"}]},{"text":": Use the ","type":"text"},{"text":"alt","type":"text","marks":[{"type":"code"}]},{"text":" attribute to describe images. This is crucial for SEO as it helps search engines understand the content of the images. It also improves accessibility.","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Responsive Design","type":"text","marks":[{"type":"strong"}]},{"text":": Use responsive HTML/CSS to ensure your site looks good on all devices. This can be achieved through fluid grid layouts, flexible images, and media queries.","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"URL Structure","type":"text","marks":[{"type":"strong"}]},{"text":": Use SEO-friendly URLs that are easy to read and include keywords. Avoid long URLs and use hyphens to separate words.","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Internal Linking","type":"text","marks":[{"type":"strong"}]},{"text":": Use descriptive anchor text for internal links to help bots and users navigate your site. This also helps distribute page authority throughout your site.","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Loading Speed","type":"text","marks":[{"type":"strong"}]},{"text":": Optimize your HTML code to improve loading times. This includes minimizing code, using efficient CSS and JavaScript, and optimizing images.","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Schema Markup","type":"text","marks":[{"type":"strong"}]},{"text":": Implement structured data using ","type":"text"},{"type":"inlineCard","attrs":{"url":"http://schema.org"}},{"text":" vocabulary to help search engines understand the content of your pages better and enhance your search listings (e.g., through rich snippets).","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Mobile Optimization","type":"text","marks":[{"type":"strong"}]},{"text":": Ensure your site is mobile-friendly, as mobile usability is a ranking factor for Google. This includes touch-friendly navigation and fast loading times on mobile devices.","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Security","type":"text","marks":[{"type":"strong"}]},{"text":": Use HTTPS to secure your site. Google has confirmed that HTTPS is a ranking signal.","type":"text"}]}]}]},{"type":"paragraph","content":[{"text":"By implementing these HTML best practices, you can improve your site's SEO, making it more visible and accessible to both search engines and users.","type":"text"}]}],"version":1}</article></body></html>

{"type":"doc","content":[{"type":"paragraph","content":[{"text":"For effective SEO, adhering to best HTML practices is crucial. Here's a distilled list of best practices:","type":"text"}]},{"type":"orderedList","attrs":{"order":1},"content":[{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Use Semantic HTML","type":"text","marks":[{"type":"strong"}]},{"text":": This involves using HTML tags that provide meaning to the webpage content (e.g., ","type":"text"},{"text":"

","type":"text","marks":[{"type":"code"}]},{"text":", ","type":"text"},{"text":"

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