Communicate in the best way for that person

If you want to have another person listen to you and hear your ideas then it makes sense to pay careful attention to how they will receive information in the best possible way.

Many sales people fail badly with this - it’s quite painful seeing it.

People take in information very differently. For example see Matt and Zachary talk about what they need for good communication.

The user manual for Derek is a much more extensive exploration of how to communicate with a friend of mine to help him do the best work for you.