Apple is very focused on privacy of it's customers
Apple is a premium product company. This is like Tesla and Dyson. They make money by selling products with a high profit margin.
Some people bitch and moan about Apple being expensive. They prefer the model of other companies which don’t sell at a premium but make their money through other ways like selling data about your behaviour to advertisers. Some one has to pay.
Because Apple is trying to focus on giving value to people that but their products, part of their strategy is to try and emphasize that they value privacy for their platform. It’s in their messaging and you can see concrete changes happening in their operating systems.
