Going deeper into A/B testing

This conversation with Prashanth and I go deeper into looking at what numerical methods like binary search and calculus has to teach us in marketing. How do we know where to look?

The crux of it is where do we get information on what messages are resonating with our customers - the answer is …. would you believe it …. talking to our customers.

It seems simple but it’s so easy to lose the fundamentals we get lost in the jargon and tools of one particular thought pattern.