Why is that? Well let’s look at my oven 
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This is my oven. My oven is always about 5 hours off the correct time.
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So if Whirlpool really understood software they would understand that one of the challenges with software is that with great power comes great responsibility. Software makes it easier to make richer more functional products, but it also means you can ship software with more bugs. Which means that companies which put software into their products need to have a sound update strategy.
Tesla is the only car company in the market that would trust to sell me a car with software because they have their shit together with how they update Now an oven is a relatively harmless device to have a software glitch in. But what about a car? Currently there is only one company on the planet that I would have a reasonable level of trust to manage the software in my car.
This company is Tesla Motors. This is because Tesla understand software as part of their DNA and they have thought about how to upgrade their software.