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The archive is wonky in many ways but it does get a lot of things right:
From our CRM have hyperlinks for every contact so that can see the email history of every customer. With changing of staff over the years that’s been invaluable since more than once sales staff have had to go back and and find an old contract.
It allows everyone to see whats going on with a customer - who’s chatting etc.
We dispense with emails from sources that:
Are not in our CRM
Haven’t been emailed back
Are internal to the company - between staff
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